Website Optimization Tips to Apply to Your Exponent Site

Whether you own local business or an ecommerce brand, optimizing your company's website is must in today's digital age.

Below I share with you an insightful video describing  some of the ways in which you can optimize your Exponent website (many of which I highlight in my training course at The video shares a number of simple website optimization tips that your company's webmaster or marketing team can employ.

Even if your website is not using the Exponent CMS, you can employ some of these website optimization tips. To learn more website optimization tips and strategies, click here to visit the Web Presence Group, a professional website optimization company that specializes in organic SEO, PPC, social media marketing, content marketing, and more.

This article was produced by Tyler Tafelsky. Tyler offers over five years of experience in the website optimization profession. To learn more, you can connect with Tyler on Google+.


  • keith klamer said on February 23, 2013

    A useful, basic primer on SEO but would have liked to see something more specific to Exponent.  I was hoping to learn how I could add/change h1 tags in Exponent, for example.

    • Chris Everett said in response to keith klamer on April 24, 2013

      Hey Keith,

      Great point. To address your interest, depending on what side of the code spectrum you're looking from, Exponent themes typically have a predetermined style sheet for header tags (h1, h2, etc.) that once assigned are easily manipulated in the CKEditor of your Exponent site. You can choose which header style - which coordinates with a header tag for SEO - for a piece of text at your leisure by simply highlighting your text and selecting the appropriate style from your CKEditor toolbar. Alternatively, you can switch your CKEditor to source view and assign your header tags as you would with regular html. Hope this helps.

      Chris Everett